Examples of good feedback from an Art Director? Trying to become better at giving helpful feedback.

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My general format:
1. Thank people for the work they did
2. Point out what’s working
3. Point out what’s not working ALONG WITH some kind of suggestion/idea/example/ just something useful.

My biggest pet peeve is when people give feedback with nothing to it. Things like “this doesn’t work” with no rhyme or reason is just useless for everyone.


“This is a good start. Thanks for tackling this. The colors are working well. Really ties to the brand, but doesn’t look like a corporate deck. It’s got some nice personality to it. However, there’s a bit too much competing for my attention. There are too many focus points with not enough visual hierarchy. I feel that this element is the main one. Do you agree?”


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