{ "media_type": "text", "post_content": "Excluding agencies like W+K, BBDO, Droga..., why do recruiters and CDs ask questions like “what’s your goal as a human in life?” or “how would you change the world?” when they KNOW they just need an average (but efficient) creative, to make more average campaigns for average clients?", "post_id": "5efc84559d83f70020076900", "reply_count": 13, "vote_count": 8, "bowl_id": "594f0b7a1753b200102d1a8f", "bowl_name": "Creatives" }

Excluding agencies like W+K, BBDO, Droga..., why do recruiters and CDs ask questions like “what’s your goal as a human in life?” or “how would you change the world?” when they KNOW they just need an average (but efficient) creative, to make more average campaigns for average clients?

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What kind of recruiters are you talking to, because I've never been asked questions like these.


I know!! These questions totally feel unnatural in the flow of conversations. Something along the lines of wanting to create things that make people feel something and if it effected them in a positive way then I’d be happy. But yeah just felt weird

I think those people need to believe they’re “changing the world” in order to justify the absurd amount of time and stress dedicated to making ads - pieces of content the public actively and aggressively wants to avoid. And WK, Goodby, and other respected places don’t ask that crap. They want to get a vibe for who you are, but usually in less pretentious ways.


It’s easier to look outside of yourself and think you’ll find an answer than look inside. so many places think the way to doing better work is bringing in better talent, but that’s only a small part of it. Agencies need the structure, culture, and ambition to put the creative first, say no to clients sometimes, turn down some new biz opportunities that won’t be a good fit.... not every place can do those things so they seek band aids.


Don’t let the awards fool ya. BBDO ain’t what it used to be.

Why is that okay from those agencies you listed? Those are essentially culture buy in questions and to assume those agencies are okay doing that is as much of a problem as others. Those kinds of questions are written to see if they can own your soul. Sounds crazy, but you can be a creative professional in ADVERTISING without all that nonsense. Because at the EOD—it’s just advertising. To make it more than that—too make jello steak—to make brand problem solving real art is silly. There’s a ton of fun and money and relationships to grow in this industry. To sell applicants on this esoteric creative lifestyle is disingenuous wherever you work. Don’t believe the hype—learn to be a creative problem solver that enjoys collaboration.

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