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Mine is hanging in there. Trying to pick up shopper work and also trying to be proactive about envisioning the future of experiential. Some clients are trusting us to ideate around virtual experiences. I’m just praying we can do enough to stay employed because I have really loved experiential.
Update: bunch of people got laid off, me included. Experiential is dead, guys.
We pretty much let everyone go. No creative department anymore, no projects, no pitches. Transitioning into healthcare company wide heavier than ever.
Holy shit. I'm sorry.
Same here. I know I chatted with some of my buds and it’s a mixed bag based on clients. Some that were working client side XM got the axe, some agency side got the axe while others were able to transition into retail projects.
Definitely an industry that I don’t know can survive this. Hoping for the best.
My entire team (including me) laid off. Division cut entirely and not coming back. I was client side, in house.
Really, experiential just needs psychocybin leagalized—then it’ll be game on!
Won 2 big pitches and busier than ever. Biggest client is tobacco though...
Experiential doesn't require crowds these days, if just 1 person has an exclusive experience but then that gets widely shared on social it's suddenly a mass experience.