EXTREME creative block the past week or so. We are coming up with launch ideas and I can’t seem to think of anything new. How can I get out of this rut and make my brain work again? Thanks ❤️

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^ Advertising in a nutshell... this is too perfect:

- An ECD who thinks his trite idea is so momentous that it should – nay, it must – be followed by a double line break

- A Sr. Copywriter who actually does creative work, and therefore has actual advice

- An ACD who adds nothing of value to the discussion, but makes sure to kiss the ECD’s ass

likefunnysmart

Walk away.

Creativity happens when you’re not paying attention. Immersive yourself in things that are tangential. Focus on collecting “data” inputs - inspiration, things of interest to you. Let your subconscious solve the problem.

likehelpful

#linebreaksmakemelookcreative

likesmart

@Copywriter you seem fun

likefunny

Journal with a real pen and notebook. You think it sounds lame but you’ll find it hard as hell for a while

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@ECD this is the right answer

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CW1 that’s also management 101.

Hire smart people, inspire them at a high level, and let them

Do
Their
Work.

It’s also how I run a successful agency.

So,

I must be doing something

Right.

like

I have a collection of advertising books, old and new. Just flipping through them and reverse engineering old campaigns always gets the creative juices flowing for me.

likehelpful

Yes to the ad books. Also just remembering that very little is new. See something cool from another brand in a different category? How can you change it up and make it work for your client?

likehelpful

Sometimes I just go sit somewhere alone with no computer and eventually I’m bored enough to be creative. Agree on the research, too. But sometimes your brain just needs to be desperate enough to work.

helpful

Take a walk
Watch a movie
Get drunk
Exercise
Go to an art show

Preferably not all at the same time

smart

@op, I find walking away from the situation usually never helps. My anxiety grows stronger. If you haven’t already, check out ‘Lateral Thinking’ by Edward DeBono. He covers the topic thoroughly.

Sometimes you just have to throw shit at the wall to see what sticks.

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What ad books do you all recommend for thumbing through to get inspired?

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