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I don’t place bets on any upstart ad tech staying around long-term. Startups create new technology, creating choice that eats into the larger firms’ shares, then it either gets acquired, or the larger firm develops similar technology and it gets rendered obsolete ¯\_(ツ)_/¯ .
(On that note, sort of curious now how MMP fates will align, because Firebase isn’t really being sold in as an MMP replacement...yet.)
Am I oversimplifying? Sure, but I’m also dumb.
Acquisition seems likely