Fake ass Cannes project season is upon us! Tell me again, over emotional instrumentals, how your fake website and case film is curing cancer/prejudice/hunger/world wars. 🙏🏼🙏🏼🙏🏼

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I want a track that has some build. Tells an emotional story with a big payoff that keeps us guessing. We need to have some subtle tones in there too, think an inspiring manifesto meets Hans Zimmer, meets Cold Play meets whatever stock music we can afford. What's our budget again?

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Whomstever you are I love you for this

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I would, but my campaign BROKE THE INTERNET, so now I can’t log into my apps.

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Every time I hear a glockenspiel a piece of my soul dies a little.

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Stock music we can afford... Ahahahaha...
😂😂😊😒😞😢😥😭🔫

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"Do we need to license that Kanye West song?"

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Quick - who in the agency has an accent? Can we get them to read the case film VO????

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^^ A British accent, to be exact! 😎

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Yes SP1, we need a track that flows to a "crescendo”.

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Let’s use “This is America” as a bed. Can we get it without the lyrics?

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We made a legit something out of a god awful client who handed us a flaming turd with no time, money or people to pull it off. It wasn't the purest from of the idea we pushed for, but I'm proud of the campaign when I look back at the work. That said, I can't help but feel like the the case study is infested with so many tropes and cliches, itll just be seen as try hard white noise.

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Am I the only one that would rather have an Effie? Lions are just a sob story contest.

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#guilty

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^ 😻

Make it STICKY

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A company spends good 2-3 months of paid time in training & bringing to scale their new hires (specifically replacements).
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