Fantasies of moving client side after Covid, when your clients have laid off / furloughed staff — delusional, or delusional and dumb?

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my agency laid off as many/more than my clients... so tomato/tomatoe in my mind (also thinking about going back client side after this)

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A lot of industries are doing very well right now, just be strategic about where you go. Obviously going client side to the travel industry after this is over, for instance, maybe wouldn’t be wise, but overall I think there is a lot more job security in house, and I’m pretty sure that’s my next move.

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As a gross generalization, the job market is garbage at the moment. There are still jobs - some places are still hiring, for sure - but it's obviously greatly reduced. Clients are taking a lot of work in-house so within the marketing world agencies are being hit harder than clients... but the client-side marketing team is a small part of a bigger whole so that's no guarantee of security.
I'd say keep looking BUT consider your stability at your current agency vs what it might be as the new guy in the new company, do your research on the client-side industry and what its prospects are at the moment, whether that company has laid people off recently etc. etc. Might also want to negotiate for some kind of increased pay-out if they do have to let you go, recognizing that you're taking a risk in moving at this point in time.

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