Favorite social listening tools? (e.g. Netbase, Crimson Hexagon) Currently reevaluating toolset

like
Posting as :
works at
You are currently posting as works at

NOT Brandwatch. It’s awful.

like

OP - biggest downside is the one you already mentioned: steep learning curve makes it difficult/inaccessible for junior/non-strat teams to use. But they offer a lot of learning resources that we were able to layer into a pretty solid training curriculum. Other downside: Because it is a powerful tool, other teams and/or your clients will think it’s a magic 8 ball. Like, “Hey, can you go ask Crimson how we can sell more [product] to Gen Z?"

like

@OP - Agreed, the learning curve is very steep with Crimson. Another tool I really like, though it’s more of a content research/content marketing tool than social listening, is BuzzSumo. It’s a fraction of the price and very user-friendly, but definitely not a substitute for something like Crimson

like

I swear by Netbase and the ability to feed dat into Tableau. crimson is highly overrated.

like

Interesting, might be useful addition. We use Netbase currently- love it, but am beginning to hear more about IBM Watson for social..

like

Crimson Hexagon FTW

like

With Crimson it's about monitors (at least on our contract), if you're doing it for a lot of clients that can impact it, but everything is negotiable, right? 😁

like

Weighing back in to change my answer: Crimson sucks. After 2 years of their renewal process and massive fee hikes between the different subscription tiers, I can’t take it anymore. Nothing their tool provides is worth the excessive pricing. To those who recommended Netbase and other alternatives: Thank you.

like

Crimson

I’ve been using Crimson for the last couple years and I’m a pretty big fan of it.

I used to use Crimson and loved it. Feel it has a steeper learning curve than most, but makes up for it in power. My concern is that it'd be too difficult for junior/non-strat team members to use

Crimson

Any downsides to Crimson? I care about not running into query limits, and balancing power/customization with time to create/analyze

Buzzsumo w/ crimson as a backup

I’ve done a lot of vendor searches around this, and Netbase has typically stood out. Absolutely loathed Crimson.

AD1 - I’m intrigued. Can you share more about what you love about Netbase and what you loathe about Crimson?

Crimson was often very slow, the reps took weeks to respond to emails, and the features were pretty standard - nothing standout for a price that could practically hire an entry level employee. Netbase had some unique features, like the ability to geo-listen, and it was really fast. In general, I don’t think most listening tools are worth the steep price given the accuracy of the sentiment analysis swings so much that it’s essentially worthless, it mostly pulls from Twitter (who uses Twitter anymore), and FB/IG don’t allow much API access. Plus, most people aren’t very forthright on social media with their true opinions and beliefs...hello 2016 election. I’m a big fan of Google Trends since search behaviors provide a much more honest look into a given subject.

@havas1 what don't you like about Brandwatch? I've always had a good impression of them.

@GWI There’s nothing Brandwatch can do that any other tool can’t. Slow, very lagged, no tuner, takes forever to run queries, no automation algorithm like Brightview, horrible demographic information, the list goes on and on.

Crimson now, but I loved Sysomos too

Related Posts

like
like

What’s a good salary and TC for a Strategy and Innovation Director in Chicago? ~10 years experience

like

Any intel how to apply H4 visa within US?
The DS160 is not giving an option to select US as location.

Hello,Any Cisco TAC enginner here ? What is the average salary for grade 8 ?

Thanks

like

How's your work life balance with current organization? and what has been your experience with previous employers comparatively(if any).

Tata Consultancy Infosys Barclays Deloitte India Deloitte Deutschebank Accenture India Genpact Google BNY Mellon | Pershing Capgemini Citi Cognizant HCL Technologies Wipro Goldman Sachs Amazon India Accenture Larsen & Toubro Infotech Morgan Stanley JPMorgan Chase Credit Suisse HSBC India Hexaware Technologies Dell EY KPMG India PwC

Post Photo
like

Hey, how often do we get hikes in EXL? And average hike?

like

Hi all! Any insights on MMC and/or Rx Mosaic? They’re hiring and I’m trying to get an honest sense about culture, work style, etc.

like

Book recommendations. Your favorite -
1. Autobiography/Biography
2. Self Help
3. Financial Literacy
4. Non-Fiction (not from 1,2 or 3)
5. Fiction
Go!

like
like

Do any of you ladies have in-laws who live close by & insert themselves into your lives ALL THE TIME? I feel so overwhelmed by them, but my husband thinks it’s NBD. (Continued)

Well he seems upset

Post Photo
funnylikesmart

Best standing desks to use at home?

like
like

McKinsey & Company Hi, I hope you all are well. I am currently a Product manager in South Africa looking for opportunities in the United States. Please may you share any vacancies that may assist. Amazon Google Microsoft JPMorgan Chase IBM Accenture Deloitte McKinsey & Company PwC Apple

like

Opinion needed: do you need to invite your creative partner to your wedding?

like

Best first credit card? I am 21 and only have store credit cards. I love to travel so looking for one that has good rewards.

like

What are some popular exits for someone with tech strategy and pmo experience?

like

Hi fishes, can anyone please suggest how to switch from l2 roles. any suggestion would be highly appreciated

like

Hello! I recently finished a Master of Public Health from the University of Waterloo and I’m currently working as a Policy Analyst for the federal government. I’m really intrigued by healthcare consulting and would love to learn more about Canadian opportunities for that if anyone is willing to chat! I have over 5 years of experience working in community healthcare (mainly administrative roles). I also have a BSc (Hons) Neuroscience. Just looking for advice on where to start! TIA :)

Additional Posts in Social Media Strategy

Hi everyone,
I’ve read a few articles that Facebook Watch Parties will be disabled in April 2021. Is that correct?

likehelpful

One of the women whose account I run has made a name for herself as a well-known wellness influencer. But, her life is a mess. I am not one to judge, and don't want to, but honestly there is a dark side to the socials. In a way, she's taking advantage of the fact that it's just screenshots of her life that she can curate how she wants. I know everyone is doing this to some degree, and there are redeeming qualities to SM - but at what point are we supporting something that's actually harmful?

like

I'm curious about making the transition from creative agency to mgmt consultancy. Thoughts?

like

Anyone going to DrupalCon next week?

Thinking of making The Big Leap and saying adíos to iphone life... does anyone have any good recos in the realm of android/Google Pixel phones?

like

Welcome to the 208 new members that joined this past week. How's it going?

like

I’m trying to identify which management and listening platform will work best for my team. They’ve been doing everything manually for years. I have my sights on a few but interested in hearing others preference. Thanks!

like

I start my first full-time, salary job Monday as a Social Media Manager for an amazing fashion brand. I have a lot of nervous jitters. I will love some advice for some things to focus on for the first week of work.

likeuplifting

Hey! This is a difficult question but here it goes...

I started freelancing in digital marketing in 2018 and I created an agency, it's not legally registered but I have been using the name and putting myself out there as an agency.

In 2021 I started working at another agency and they made signed a non compete agreement. I left that job a few months ago and I'm back to freelancing but I'm worried about the agreement potentially being a pain in the # now or in the near future. Any advice?

like

This is probably a dumb question, but do digital marketing agencies/owners of agencies have their own pr? Not for their clients, but someone who represents the actual agency?

like

There’s a candidate I like who applied to a job posting but he didn’t write a cover letter as indicated on the posting...flag?

like

Where's the lie?

Post Photo
likefunny

does anyone have a strong opinion on a social listening tool: infegy, brandwatch/CH, anything else?

(sorry if this is a repeat question - i searched and didn’t see anything recent)

like

What’s your favorite brand social account rn?

like

I am wondering if I can see what other brands say to influencers that they reject? In the program we use we either approve them or reject them. Once they are rejected they get an email saying that they are. I have tried googling a good nice way to reject an influencer but all I get is how an influencer should reject a brand. Not a brand rejecting an influencer. We don’t want to be rude & would like to keep the door open for future collabs if they meet our standards in the future.

like

What’s the difference between old school strategy vs new? Started a new job and I’m having trouble understanding the role of strategy here, and others in my dept say it’s cuz it’s old school...

like

i gotta job interview at amazon is it a good place

like

Need some help with a Facebook leadgen always on campaign. I generate +- 7000 leads pm but the quality of leads arent great. What are your tried and tested methods to up lead quality?

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal