FCB, JWT, DDB, BBDO.... how many agencies can you name that just go by letters?

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I’m still waiting for DDB and BBDO to merge and form DDBBBDO

likefunny

J Walter Thompson only went by JWT for nine years out of its 150+ year history, before changing it back to J Walter Thompson about five years ago, and then the post-merger name of Wunderman Thompson. People often said “I work at Walter Thompson” or occasionally “J Walter” for short. “Jay-double-you-tee” was longer and harder to enunciate, so even though JWT was often written, you didn’t hear people say it aloud as often.

“Tee-bee-double-you-ayy” is six syllables. Many people just call them Chiat. “Double-you-kay” is four. Wieden is much easier.

The letter “W” is a mouthful.

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SCDP

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These are the founders of the industry - do you even know that? More importantly - do you know what the letters stand for?

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I’m starting an ad agency named uncle where you can opt out of a particularly bad project or pitch by just calling uncle. The morale will be fantastic but we won’t last more than a year

likefunny

RGA. VMLY&R (ridiculous length) AKQA, GSD&M

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Also I’d say RGA, GSP and GSD&M are way better agencies than FCB has been for the last 15 years. Maybe FCB is getting a little better now

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WK, EP+CO, RPA

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OMD, WPP, IPG, TBWA

P.S(N)_R

VMLYR

What about the old shops with ridiculously long names? We used to call Messner Vetere Berger McNamee Schmetterer/Euro RSCG just to hear the receptionist say it.

AMVBBDO

ASDJFLKL

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