Fellow 🐠 - how do you push back on a new client who is overly prescriptive with feedback, “move this here, write this headline.” What’s your tried and true go-to responses?

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Ask them what is the problem they are solving for. Understanding the issue they are prescriptively dictating will hopefully allow you to come up with a solve.

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Meet them over lunch. Understand why they do so. Explain to them how you’d love to work with them. Then deliver

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Pull together a deck on how agencies and brands work together, outlining role details (brand, partners, and each agency department). You have to educate them, and do it soon so it doesn’t come across as critique but more like setting the relationship up for success

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Pick your battles. Sometimes it’s worth remembering that they’re paying for the work and should have sooooome ability to guide the project

We would ask them not to give direct feedback on how to solve/improve but rather on what is wrong, what the problem is and what objective they want to achieve

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Hi All

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