Firm made an offer that was at the low range of the numbers I gave. How can I negotiate for more?

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Agree with SC1. You may have set your ZOPA too low. What's your BATNA? If those terms are foreign, then I recommend reading "Getting to Yes".

In the mean time (and in plain English), research what the market is offerring for someone with you background and experience for the role being offered. Also, develop your other offers.

You can then say something like, "I really appreciate this offer, and I want to work for this great company. However, this offer seems low based on my latest research into what the market is offerring and what I'm seeing from other companies."

And then STOP TALKING. They will probably be silent. Let the silence hang because they are waiting for you to provide a new range, but don't give a new range.

Speak with confidence and be prepared to walk away. That will make them respect you for not taking the chump offer that companies almost always give first to see if you're thirsty enough to take it.

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Rule 1: ALWAYS make your low your realistic high

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Just say that. Dont jerk around, give them a number.

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ZOPA is your range $ BATNA is best alternative; don’t need to read a book it’s on google PM1 is a joke. Get back to them and say you want a firm xyz amount or a sign on to get to that amount - be ready to walk away

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Damn negotiations class up in here

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Give a higher low end next time.

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Why you want to negotiate when they already gave you in your range?

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If they're lacking in perks over years then I'd imagine a sign on bonus wouldn't help

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Talk to them straight and say how much you like the role and company. Then say as per your research the numbers don't add up. You are more looking it from overall perspective rather than just one number.

This will give then a hint that they may compensate you by giving sign up bonus or relocation etc. But talk less and be ready to deny. Personally i dont like people who negotiate and then end up taking the old offer.

Give data points about market and your skillset but not about how much you expect or a percentage you think are low as compared to market.

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Recruiter has every incentive to get you to accept at this point. Don’t trust their “I already asked for more for you"

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To echo PM1s point.
You want to address 3 things, the general machinations of negotiations where you get to learn all these funky terms and construct your approach to a negotiation (a lot in getting to yes), the economic basis of negotiating so you don't go in there and negotiate away your gonads, the behavioral tools and methods which are sometimes hilarious

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Read never split the difference .. better than Getting to Yes

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Rookie error?

I realized later they were lacking in some of the other perks so wished to be compensated for that difference, even if it is a sign on bonus.

To be fair the number they gave was a 20% bump but the difference in perks kind of cuts into it a bit. Based on Glassdoor numbers it looks to be in range. Recruiter told me she had already argued a higher number for me to get me this offer so I don't think I'll be able to do it with base. Probably best bet would be to get a sign on bonus, which there currently is none.

Also, thanks PM1. I'll check that book out.

Based on A2's comment they didn't give me ZOPA but BATNA instead. I'm considering taking the offer. While I'd like more, I don't want to risk them rescinding the offer.

Op: Your BATNA is at the margin of your ZOPA.

At least Google it

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For something as complex and important as negotiating, I do recommend getting good books on the subject. You'll run circles around "Google/Wikipedia negotiators" because you'll understand the theory behind the terms.

What level ?

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