Creatives

Fishies now working at Droga5, WK, BBDO, McCann, Google, TBWA/Chiat/Day—where did you last work at before your current gig? Trying to see if it matters.

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works at

RPA

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Having worked at a couple of those places and now helping to bring people into one, it’s not where you’ve been. A good name (or award) will make a busy cd or lazy recruiter more likely to look at your book. But it’s all your book. And a great book from a less well known shop is more impressive than an ok book from a good one. A lot of it is obviously the work you’ve got (can be spec if you haven’t had a chance to make that stuff yet). That’s table stakes. But it’s also how you present your stuff. Is it hard for me to get the idea? Do I get a sense of your energy and excitement for what we do? That’s the stuff that makes me say being her/him in. A good exercise is to look at the books of other people at your level and imagine you’re the one hiring. If this was the person that you were going to depend on, really depend on, which book would you choose? You’d want to see craft, obviously. But also proof that they can do real work across different media. And some things that make you believe they could do the moonshot, win at Cannes ideas too. Don’t look at 1 or 2 books. Look at a lot of them. Get jaded about seeing yet another book with another clever joke about writing about yourself in the 3rd person. Thread that needle and one of those agencies will hire you.

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I was at JWT (now called Wunderman Thompson)

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Dollar Shave Club

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It doesn’t.

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Ogilvy

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Geometry Global

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Freelance

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A smallish, but well known, Canadian agency where we won lots of awards.

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