For a first job in advertising, would you rather go to a place like Wieden or to a startup agency with amazing CDs, where you’re almost guaranteed to produce a lot of work and have great mentors?

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Wieden. They have clients that I’m sure will produce work, and they’re a respected name.

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Went the start up with amazing CDs route. Great mentors and great ideas, indeed. But in the end, I had nothing to show for it bc none of said ideas ever saw the light of day. That “almost guaranteed” is something all CDs at small places promise, and that is rarely the case. It also reminds me of this quote from Hey Whipple: “Talk is cheap. Especially talk about how “we’re going to turn this place around.” If you hear this phrase, you should turn around. Again, go for the stairs.”

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great cds and mentors any day. the work you do in over the next few years is going to get you through the door of your next shop, not the name on the door of the one before it.

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this assuming you’re sure you’re going to get great work with these CDs.

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If I could have only one regret in the business (instead of thousands) , it would be not going to Wieden when I was young and tireless and pitching a tent on their doorstep til they hired me, even as a janitor. Once you work there you’re a “Wieden person” for the rest of your life.

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These are the most ridiculous choices. Of course anyone (at any level) would love either. Get ready to be underwhelmed.

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