For an account director going client side to a marketing role. What should you expect in terms of roles/responsibilities, salary change? Can you stay in the same salary range, or expect to go down?

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My experience is that you go up in salary. Pace is much more slow. People WFH all the time and leave no later than 5:30. All this is great. BUT there is a bit of disdain if you’re from an agency as if you don’t know how client side marketing jobs work. Also, have found that they are in organizational chaos and that your head will be absolutely spinning with the amount of documents and meaningless information that flows all over - and while you want to harness that information into tangible solutions because that’s your agency training, they’re reluctant on the new guy coming in and telling them how to run.

In short, take the job because it’ll save your sanity. Sit back and watch things go. In 3 months you can make your mark, but try soak things in for the short term

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In my experience, salary went up significantly by going client side at the same level. Granted, I was making below industry standard for my role agency side. There tends to be less upward movement in the corporate environment (which is fine, given the “life balance” perks that the first commenter mentioned). Just want to make sure that you’re okay with your starting salary being what it is for a longer period. My biggest learning curve was realizing that the agency and corporate definitions of “hot” are vastly different. While your sense of urgency should never fade in a marketing role, think of most things in terms of days/weeks instead of hours. This goes for your own deliverables as well as any that you might expect from a team.

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