For Founders who are just starting, how do you approach your first customer sale (or validation for your product idea if pre-revenue)? What has been most effective for you (emailing, cold calling etc.)? Do you create a schedule to make sure you have motivation and discipline to do initial BD?

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Hi there! Congratulations on starting up! I did a couple of things to validate sales: 1) ran a market analysis using Survey Monkey and used their paid plan to get access to a national database of potential target customers (you can select by gender, geography, HHI, etc.). This allowed me to get data on pain point while also capturing leads. This cohort became my first group of customers. 2). I created an advisory board of people who had access to target networks. As part of their support for the company, they shared and recruited leads for the company which also helped us get initial traction. 3). If you are pre-product and want to test your hypothesis on the problem, you could also set up a web page to capture leads, and run some social media ads to build awareness. I didn’t find this as helpful but I know others who have. In general, though, I find the premise that presenting a prototype of shiny, new solution on a test webpage doesn’t necessarily translate to paying customers. It just means you get a lot of people who like shiny, new objects. Hope this is helpful!

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