For my next career move, I’m contemplating transitioning to a social listening role. I have experience in marketing, social media strategy, management of all social platforms, as well as an undergrad in PR and a grad degree in Advertising. Is there anything else that I can be doing to be a favorable candidate? With my latest experience in tech, I’m weary. Would love to hear from anyone currently in social listening!

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To broaden your appeal make sure you are more than just a social media expert.

Make sure you are a marketing expert. That is you understand marketing strategy at a higher level. That will clearly set you apart from other candidates who will be seen as Specialists.

And good luck for your future.

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I also love your advice!!! Thank you so much.

What do you mean by “social listening role”? Never heard of such a thing haha. There are community manager roles…but that’s def a step down from a tech CSM gig. Or you could work as an analyst on a social media team, but “listening” would likely be a small part of what you would do. OR you could work as a CSM for a social listening platform…?

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I've seen social listening gigs here and there on LinkedIn and agency's sites - commenting to follow also

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Social media strategy is a good entry point as it demonstrates awareness of different platforms, audiences and cultural trends. What you'll need to do is upskill on relevant SaaS tools (Brandwatch, Sprinklr, Netbase etc) - knowledge of one of these is essential. I also recommend checking out the Social Intelligence Lab website for resources.

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I think you’re on the right track. Best of luck!

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Your background sounds like a good match for a social listening role! Be sure to keep an eye out for roles focusing on research/analytics as some agencies will roll social listening into those.

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Thank you!! You’re totally right, I see a lot of “Social Listening and Insights” roles, rather than just “social listening.” Both excite me!

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