For the founders and hopeful founders: I'm researching & exploring how start-ups define their audience and approach their initial go-to-market plans.

Q1 >> If you're not a marketer, where do you go to help define, narrow, or learn more about your target market (aka the buyers of said product, service, etc.) and potential market opportunities for your idea?
Q2 >> If you can elaborate, what are your priorities in this effort? What are your must-haves, nice to haves, wish you had, examples?

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Just hire GLG


Is that what you’ve used? I actually don’t need reccos for myself. Just interested in how various startups get this info and how it informs their decisions.
And thank you for your response - this is why I wanted to ask. I assumed GLG and the like would be too expensive for most?

My successful startups defined their audience by the first customer. And the first customer appeared before the startup started.

For other startups I did a ton of market research to define a target market for ideas/products by evaluating demographics, competitive environments, and asking questions in forums.


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