{ "media_type": "text", "post_content": "For those of you at agencies with UX capabilities, does UX sit within strategy or creative or is it its own department? Curious about what works best from an organizational standpoint", "post_id": "60fee28ccfabc50024039cbf", "reply_count": 8, "vote_count": 2, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

For those of you at agencies with UX capabilities, does UX sit within strategy or creative or is it its own department? Curious about what works best from an organizational standpoint

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Surely CX sits in strategy, and UX in digital design.

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This is a problem I've been trying to solve for much of my career. Currently I'm head of experience strategy at a national digital agency. Happy to chat about it if you PM me.

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It's becoming it's own... But I always have found it in digital.

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Sits inside creative, but then in an ideal team the departments are pretty blurred all the way to dev and implementation. I guess it’s less about the work (see above) and more about the culture, the team meetings, the camaraderie, and what makes sense from this POV.

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It’s in digital which kind of straddles design and strategy. Practice leads are ECDs though

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Honestly depends on the role of UX in the org. I don’t think there’s one right answer that applies to every place.

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Prev agency had a whole different department for that

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