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@D1 I’m sorry to hear you felt that way - But I highly recommend not spending any time with industry guides. As a mck interviewer- you are not expected to know anything about industries ahead of time. It is about problem solving and common sense. If you can’t off the cuff think about some metrics that might matter for a winery....then maybe you need to rethink if this is the right role for you. It’s fine if you’re not right. It’s just being able to think critically about a problem you might know nothing about
For me, the interviewers did not try to throw me off. They are really good about asking clear questions and getting to know you as a person.
Cases should be the same across all levels. When I talked with the associate hires (I’m a BA) some of us had the same partners interviewing us and we had the same case.
During B-School, I was asked incredibly detailed and industry-specific questions during both 1st and 2nd rounds. I’ve been asked to define medical billing terms by BCG, list KPIs for a winery by McK, and identify the PPE that commonly appears on telecom balance sheets at Bain. My suggestion is to find industry guides and memorize as much as you can ... apparently this is rewarded just as much as mental math.
Coach
I mean to be fair they probably also just wanna see if you have common sense. I was asked a very similar question by mck on wineries also, and I listed some things I thought would make sense as their focus, and caveated that I don’t know much about the wine industry - it was fine. Op, my answer to your question would be when mck asked me a drive question in a really short time frame. I didn’t have a story like that (both my examples were over longer timelines) and that’s what screwed me
Coach
Agree with M1. Interviewers shouldn’t intentionally be doing anything to throw you off. We want the interview experience to be a positive one - regardless if the candidate is struggling or not. We aren’t out to get you. Now, we may ask some questions to pressure test your insight or conclusion, to see how you would weigh other options. But that’s just like any other business conversation.