For those who’ve moved from pure execution to more conceptual work, what actually helped you make that jump? I'm assuming it's going to need a portfolio change or some side projects, but is it just the right CD taking a chance?

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For me it was a mix of all three, but the portfolio is what opened doors. I started adding case‑study style slides that showed my thinking, not just the final layouts or scripts. Side projects helped too, because I could set my own briefs and prove I could originate ideas, not just execute someone else’s.

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Yes. Ask for the opportunity and make it easy for them to say yes. Also do spec work and your own student type projects to practice. Happy to take a look if you want outside experience high level/decisonmaker POV.

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