Freelance writers: Ive been approached to work on a smallish naming project. I was asked what my “rate is for branding work”. Do freelance writers have different rates depending on the work they do?

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I would charge a little less for this and prob by the hour instead of by the day. It’s a much different, easier assignment than, say, campaign ideas. Also, you can do another job on top of this if it comes about.

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👍🏻🙏🏻

Strategist that also does branding stuff: I do not, but I also tend to do a project rate so they don't necessarily know that

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I find naming projects are much more difficult and subjective than campaign work. I charge the same hourly rate. My time is my time, no matter what I’m doing.

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To be clear, no naming project is ever small. Naming is. It easy. It takes time and volume and a great brand platform. It should be same rate as anything else but think how long it will take you and price out appropriately. Like 40 hours at $150/hr or something. Then it’s a project versus they are buying your “day” . And u can do other work then.

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