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I would charge a little less for this and prob by the hour instead of by the day. It’s a much different, easier assignment than, say, campaign ideas. Also, you can do another job on top of this if it comes about.
👍🏻🙏🏻
Strategist that also does branding stuff: I do not, but I also tend to do a project rate so they don't necessarily know that
I find naming projects are much more difficult and subjective than campaign work. I charge the same hourly rate. My time is my time, no matter what I’m doing.
To be clear, no naming project is ever small. Naming is. It easy. It takes time and volume and a great brand platform. It should be same rate as anything else but think how long it will take you and price out appropriately. Like 40 hours at $150/hr or something. Then it’s a project versus they are buying your “day” . And u can do other work then.