General thoughts and watch-outs for taking an External Comms role at a somewhat small but rapidly growing chronic illness nonprofit? This would be my first in-house gig after working with nonprofits on agency side.

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Working in-house, you are in charge of all Communications, setting strategy/objectives and working with internal executives/co-workers, who THINK they know PR, and will probably be one of your biggest challenge. If working with an outside PR agency, make sure they understand you are calling the shots with their counsel/ideas/feedback. Best of luck!

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