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Generally speaking, is it worth it to aim for MBB if you are in tech?

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If you want to be a techy no. If you want to help IT organizations run more efficiently by knowing where to invest then yes

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TA is actually our fastest growing functional area at BCG https://www.bcg.com/en-us/expertise/capabilities/technology-digital/default.aspx

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^i do want to do the latter, I'm currently in analytics/digital, MBA would be a better push?

Post MBA unless you are pretty experienced

@OP - I feel like analytics/digital is better place to be than IT strat. Why do you want to move?

I have seen experienced tech stars move to MBB post mba

@BCG1 - BCG hires non MBAs? I assumed they usually recruit from b schools even for tech/ analytics related consulting?

Everyone is a generalist, we don't have "TA consultants". Once you're a PL/P you might start to align to a practice area. And yes we hire plenty from non-MBA backgrounds.

^EY 1 can you elaborate?

Analytics/digital seems more dynamic atm vs doing IT strat for large corporations. Also, I feel like there are lots of post asking about the opposite.

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