Genesys (customer service) campaign - It’s a B to B co, but running B to C spots - what am I missing?

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B2B companies run "B2C" (assuming this is based on channel or platform or messaging) spots all the time.

Those B2C ads will be seen by decision makers in B2B companies etc...

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Makes sense. Just don’t recall seeing anything at this kind of spend or coverage before. Thanks for the responses.

"Remember, Genisys is Skynet."

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It influences public opinion about the brand, and also helps for recruiting.

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