Genuine question here. Why is it seemingly “a thing” in the strategy community to create a persona online?

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Posting as :
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Creatives get famous (and advance) for their work. Strategists don’t get the spotlight, so in order to advance, some strategists try to make their wisdom/advice more visible.

Not saying much of it isn’t obnoxious, but you asked for an explanation.

likefunny

Makes sense.

We all want a taste of that sweet, sweet Shingy futurist cash.

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Ha!

thought it was a thing for a bunch of ad folk

having connections with industry people is always good

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Yeah valid point

There’s a strategy community?

funny

Several

Sometimes the agency pushes for strategists to write POVs to help generate positive PR. Strategists who are independently invested in crafting their personal brands online, idk. There’s nothing I would want to do less, personally

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