Genuine question: what do agencies like Digitas, Sapient etc actually do? I’m guessing they aren’t making the traditional “ads” because I never hear about or see their work but I keep hearing the name

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Posting as :
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Your guess is as good as mine.

likefunny

The past few years a lot of projects have had a heavy focus on mobile and how to be useful when a consumer is shopping or making a decision. That’s usually creating mobile site experiences or apps that bring consumers closer to brands. Also, a heavy analytics focus to figure out what content to serve to the right person based on previous behaviors.

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Make websites

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For traditional agency folks, “digital” does not mean banner ads (though that sometimes does get thrown into the mix). It’s largely site redesigns, site enhancements/maintenance, e-commerce, mobile apps, platform builds. I usually explain the difference by who the clients are. Many times (though not always), a client’s IT group owns the contract, whereas at traditional places, it’s usually the brand.

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Websites, banners, emails, apps. Super boring stuff

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Lots of analytics

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We also make, ya know, ad campaigns.

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I can't even

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Digital? Social?

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