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Laid off at Ogilvy yesterday
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Chief
It’s gotten so crazy. Every award winning idea lately just looks like a kickstarter video for some fauxlanthropic wank.
But the game is the game.
"Fauxlanthropic" needs to be used more often
Chief
It’s cool. It’s a real problem in a lot of cultures. Hope they can scale it somehow.
They don’t care about scaling it. Once the award show case video is done, they move on to the next scam idea.
I’ve lived in various neighborhoods outside the US where mobile street vendors illegally tapping into electricity and dumping used oil everywhere was a big issue, a big problem, and a dangerous one. I find it somewhat interesting that it takes advertising and brand patronage to address a socioeconomic and environmental problem as opposed to any governmental entities stepping in (who are bound by red tape, a lack of urgency and a lack of innovation), but if it means I don’t ever have to slip in a pool of vendor grease on a dark side street again, I can dig it.
I didn’t, I’m just someone who lived surrounded by these carts, and I think that a lot of what we praise as “smart collaborations” and “research and development” in rich nations are derided as scam ads and one-offs in smaller ones, by nations that don’t realize that experimentation and innovation isn’t going to come from governments or deep pockets in some countries… It’s going to come from unusual corners, including from small brands and ad agencies. Not ever culture can afford a Big 3 automaker teaming with NASA to pioneer new solar technology, some are going to figure out how to reuse arepa or taquito oil in a food cart and that’s OK.
i prefer the advertising that helps even a few people versus ones that do nothing but increase profits.
they wanna award farm for it, that's fine. let's just not pretend we're philanthropists.
Great quote from the wire ^
Another one that applies here is “You want it to be one way. But it’s the other way.” 😂
Ogilvy is an obsolete behemoth forced to make fake work for trophies to fake its relevance.
Making work for an actual big paying client? That’s hard.
They treat it as an r&d investment. The cost of doing business and attracting new clients. Can’t blame them.
Problem is in a lot of markets outside of USA there’s no opportunity for doing daring work. So they have to fake it.
Rising Star
The absolute masters.
Yikes
Yet they still didn’t catch a typo in the closed captions at 1:10 🫠
Kudos for getting to 1:10. Smells fake from 0:05.
Another ogilvy case study powered by manure