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Maybe laugh (oh such a silly question) then deflect, tell her instead how your work has won more work for the agency. Or tell her your agencies haven’t put a premium on awards and didn’t enter the shows, then deflect again to how much biz you’ve won, how happy the clients were etc. saying the clients were conservative, ie honesty, is good too
Man, I am so sick of the awards bs. People who have a ton of awards are typically not effective creatives. They're only looking out for their own ego and publicity, not helping their clients.
It's not Grey, but still...many of my clients were from conservative companies. This whole awards thing is outta hand IMO.
Focus on results your work has produced
Plus i don't take much stock in Creative Recruiting/resources. I feel like they're checking boxes.
Tell them your agency didn't enter the shows.
I agree— I have this issue. Not in Pharma, but in Manufacturing. I have awards for stuff an agency could care less about. I feel like it automatically knocks me out of any sort of running.
Thank you all for your comments responded back with the truth-no real emphasis on awards at my previous agencies/w prev clients and the revenue from growth!
It doesn't mean i haven't done great work-she has my book. But I'm not sure what to say about awards.
Classic Grey
Talk margin and revenue and results instead. Tell them that’s what the client cared about so that’s what you focused on.
@AD1 lol.
Honestly