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Understand all the issues with this.

BUT ....it’s on brand for BK.

Remember the whopper sacrifice? Along the same lines. And the time they hijacked Google Home...

Yes these stunts are controversial...but isn’t that the point?

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Trojan also gave them a lot more money.

Big yikes. This is the kind of tone deaf shit agencies love to make.

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Ogilvy's tweet about this work is rightfully getting roasted.

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