Got promoted to ACD. Didn’t realize how little creating there would be. Mostly managing people and thinking about timing and writing emails. Yuck. Is this consistent with the role or more circumstantial?

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Agencies are like “hey you are very good art director, you create very nice things, as a reward now leave art direction for someone younger and go write emails and talk to clients everyday”

Also agencies “hey what happened? I promoted you and you got worse at your job! How ungrateful. You are fired”

likefunny

Totally depends. When I was ACD I rarely managed people.

likesmart

circumstance for ACD but pretty normal for CD

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You do realize this is what CDing is gonna be? This is a lacking skill set in CDs who get promoted too quickly so I'd embrace the opportunity to pick it up when you have the chance as ACD.

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I manage 2 people tops. Mostly in the trenches and creating/presenting decks.

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Let’s swap!

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Basically agency wants a CD but don’t pay for the title. You do get the work tho!

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very circumstantial. at different agencies, I’ve been an ACD who’s mostly a manager AND an ACD who creates stuff. (I prefer the not-managing)

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