Got terrible feedback from COO after CD & I built a system into a project. We only asked for proofreading and the COO tells us his suggestions are easy but they break the entire system. Any advice?

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Walk COO through system and how it solves problems not how it looks. Have CD justify the creative. Explain how the system meets the brief, and a creative change would = X amount of hours to completely revamp the system.

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Don’t know enough details, but if easy changes break the system then maybe the system isn’t flexible enough. Or is there a way to get the results the coo is looking for within the system that you could show them?

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