Gotta love when a team presents the same idea you have earlier in the day because their meeting was scheduled first so it's their idea. Is that how it works at every agency?

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That’s better than presenting an idea and 6 months later another team presents the exact same idea and it gets produced.

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You must have worked on dominos 😅

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Here’s a fun story:

In late 2018/early2019, a creative team at our sister agency presented a partnership idea to the client as part of a larger presentation. There was nothing particularly groundbreaking about the idea, just something that would have generated PR and made sense for the product. Client doesn’t bite.

Fast forward to 2020, and my new creative partner has a very similar idea, but now it feels more relevant because of Covid, and because the original idea from the sister agency was so unmemorable, the client gravitated toward this “new” idea. Unfortunately there was no budget, so idea is killed.

Yesterday, my account and strat team are in a meeting with our sister agency, and they have the exact idea… again. This time though it’s a completely different creative team, so they’re not even aware of the 2 previous versions of the idea. My team freaks out and messages me, accusing them of stealing our idea.

So here’s what I need to consider:
• Is the execution from the other team, as it stands, the smartest way to solve the client’s problem?
• Is the execution within that team’s wheelhouse?

If the answer is yes to both, let them have it. Shit happens and clearly there’s something smart about the idea of more than one team is pitching it.

If the answer is no to both, then take the idea and make it better. Make it smarter and something only you and your team can pull off. That’s what I’m going to try to do.

This 100% happens all the time, it’s advertising.

likesmart

Yeah I’ve learnt to always go first

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Unless the timeline is bonkers, I try to see all work before deciding what directions to send teams off in. Yes, it takes a little more time, but it helps to avoid situations like this one. It’s also possible they had a better angle on the idea.

Read my sentence again and tell me where I mention multiple teams 🧐

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