Graphic designer moving into Art director role. Want to grow skill set. What’s more future proof? SEO/google analytics or UX design?

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Hi, I am a designer with more than 12 years of experience, I currently occupy an executive position in my company, and in my case, I had the same disjunctive, I first learned about UX design, but the best way to complement my knowledge was learning SEO/google analytics as well, ultimately the best option is both. Of course, you don't have to be a specialist in both, but it's still good to know about both.

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UX definitely in my opinion

What do you think makes UX more future proof? Will SEO practices eventually get phased out?

I'm team google, by learning about this you have many more options to improve your chances of becoming an art director.

In my opinion, UX design/content design is more future proof. It requires more creative thinking than SEO/GA.

For an art director, think UX is more valuable of the two since it can impact the design work more than SEO/analytics could

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