Group EPs and upward, what is your role day to day & generally?

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Meetings. Lots of meetings.

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Also training/mentorship of junior producers.

Senior counsel to senior clients, Staff mentorship, tool evaluation, long term production strategy to react to changing landscape (TikTok etc)
Escalation point for the most serious issues and lots and lots of meetings.

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Meetings upon meetings and missing producing from a hotel room in LA.

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Is the group EP title common or only to specific agencies?

Im second to the HOP and manage the team across assigning projects, hiring, to mentoring and navigating client issues. I also oversee all work
for one client and all the projects and producers working on that brand, while still hands on producing the higher profile work. The other EPs at the agency float between climates or work with a client that doesn’t produce a large volume of work. They are not responsible for a team, unless directly on their project.

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