Had anybody noticed a real drought for talented CWs lately? I feel like I’m rarely impressed with the writing coming out of my own agency or in ads out in the world.

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I’ve spoke about this so many times. You can’t give me guidelines to the dot and expect me to give you something amazing. You come with a good brief and I will deliver. Come to me asking me to basically spell something you told me then wtf do you expect. You want me to write copy for your social media competition and you expect it to be mind-blowing. It’s context.

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Drought of strategists too...

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Account and client watering it down

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Because the majority of writers are given the soul-sucking task of cramming at least three messages and value propositions into 90 sad Facebook characters. The art of a well-written headline is dead, but I still work with my teams to get them down (and in their books). I'm not losing the great copy showdown without a fight, goddammit!

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If you really believe that, you should either do whatever you can as a strategist to make the copy coming out of your agency better (better briefs, fight clients harder, etc.) or become a CW and show the ad world what we’re missing

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My clients actually write my copy.

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The same CDs/ECDs approving/revising stuff have been doing so for the last 5+ years. Blame them.

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*drought of

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Not easy to be a brilliant writer with a shitty strategy

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With an increasingly globalized world, it’s hard to make specific humor or politics work in an ad (that sells). Clients like to buy big visuals with a strat line at the end. When you live in superhero movie culture, that’s what happens.

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Hire me! I’m awesome!

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Ads as well bruh.

Be a writer

Most clients come into their agencies with something already on mind. Where they find that inspiration? The outside world. If the source of the inspiration is mediocre than their train of thought it's also mediocre

It’s social media’s fault. I want to see a good headline, not a tweet you wrote for Tide

The amount of hurt copywriter is too damn high. That say something.

Old silos lead to so much blame by tittle. Get out of it. Work somewhere with different team structures. You can build brands and campaigns without traditional account, strategist, cw, design, ad teams. It works and people don't hate each other.

It’s a dying skill #deathbyposts

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