{ "media_type": "text", "post_content": "HALP! I'm getting a promotion soon at a global agency (Head of Digital), CEO asked me to put a stucture for a huge teleco client to manage social & digital paid/owned... any recommendations? ", "post_id": "59d3cc2bd0f49f0017c20086", "reply_count": 40, "vote_count": 4, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

HALP! I'm getting a promotion soon at a global agency (Head of Digital), CEO asked me to put a stucture for a huge teleco client to manage social & digital paid/owned... any recommendations?

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Srs post. So job 1 is understanding the structure at the client, the values of their business, the Specific measures that each stakeholder cares the most about. Is it overall sales or new accounts? What is the growth rate and value you've promised? From there you need a deep dive on the purchase paths and what data is available to you to impact across the channels in your remit. What's your CEO giving you to work with? Existing talent, room to hire.

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Do you just have the social piece of the business? If you have the larger business and this piece is new, work in conjunction with the existing client lead on a plan. If they pitched and won the social, there should have been some strawman version of a staffing plan in the pitch and now he wants to understand what this could really look like. If this is for a pitch, many variables, with the biggest understanding the client budget. With Telco the reputation is usually lot of day to day bs, changes, etc based on positioning in the marketplace so would staff lot of junior to mid doers, but need to have people who set the strategy and deal with the client at a higher level, usually a lower percentage of their time vs higher percentage of time of the day to day doers. This might be obvious stuff you know but it's very hard to go beyond the basics without knowing more.

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Isn't this why you're getting promoted...? Bc he assumed you knew how to do this versus asking fish bowl for help?

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Best. Humble. Brag. Ever.

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☝🏻 @AM1 people shouldn't be chastised for asking when they don't know. I bet OP knows all sorts of other stuff that make for a good Digital Head. (And probably could have done without 'HALP')

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May the odds be ever in your favor.

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This is a serious case of humble brag

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God. Agencies need to stop thinking strategy/social/digital are all the same.

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Yes, my recommendation is to contact fishbowl and ask them to remove your post before someone at your agency reads it and recognizes you

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Wasn't intentionally trying to chastise him or her...I just don't know if this person rightfully deserves a position of this kind if he/she can't figure out how to create a structure of this type. This is the problem with our industry. That's all! But good luck sir/ma'm I do hope you find the answer you're looking for.

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@AM1 the new normal is to google your way to the top. Fake it till you make it. Fail harder. Don't get me wrong, I'm glad I'm not this guy/gal's boss. but I think we've all been in a situation where we needed to ask for help. And if you've never been in that position, you're not challenged enough in whatever you're doing.

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Is your job title head of digital?

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Let's hope the CEO never sees this thread because you've given away a lot of clues on who you are to existing team members and potential employees.

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Just to set the record straight. I have 10 yrs experience in both marketing and IT, led transformation of global brands in EMEA region such as IKEA and Uniliver. Worked on ALL sorts of projects (UX research & design, Digital development, Social media strategy & management, paid media strategy). I thought the reason why Fish Bowl exists is to talk to like-minded professionals and share insights, trends, etc. All I can see in this post are people who are dissatisfied with thier jobs and think they deserve more... Thanks for the people that took it seriously or doesn't see it as a sign of incompetence. The others can go f...

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OP for the humble brag win!!!!!!!!

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I'd start with a social & digital paid/owned management structure... :)

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AM1, don’t listen to anybody telling you that wasn’t a fair question. This is the craziest post I’ve ever read. If you’re head of digital, it is literally your job to put together big strategy frameworks...that’s not something you should be startled by.

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The CEOs failure in picking someone who has no idea how to do the job is embarrassing.

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Luca?

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You should start by admitting you’re a fraud and have him hire a real head of digital. You are the problem in this industry. Anyone else notice that most frauds in this industry are on the digital side? Our last 3 head of digitals we’re worthless hacks. I’m having trouble find quality at that position.

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Apologies to whoever reported my comment. Was it offensive? Because I pretty much see asshole comments everywhere on this thread but I guess you were a tad sensitive to my original comment but I guess people agree if they upvoted my comment. 🤷🏻‍♀️

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Is this a serious post? I don’t believe it. You are really just a snarky copywriter right? Please say yes?

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