Has any PM at an agency switched to client side? I feel like it’s mostly account people who easily transition to client side. By the looks of job descriptions, it sounds like I’d need to be an account executive prior to becoming a brand manager...which I don’t know if I financially do this as AEs make $20-30K less than I do.

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I know a PM who’s made the switch and your notion that it’s mostly account people who do is a silly one.

Why is it a silly question? I’m asking a genuine question here trying to get some answers so I can make a better informed decision.

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Agency PMs have a range of good opportunities on the client side. It may not exactly be a 1:1 transition though, as client side has different divisions that will need PMs (within marketing alone you may have a bunch of options - creative marketing, strategic marketing, product management, program management) and then you have creative operations...just to name a few.
It also depends on the client and/or the industry. Internally a CPG brand may look totally different than, say, Amazon or HBO or Microsoft.

Got it - thanks!

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I have never made the switch to client side, but a lot of the PM job descriptions I see on the brand side is centered around marketing/creative operations and liaison between teams. Less about budgets and more trafficking is what I gathered from the very small number of job listings that I’ve come across. If it’s a tech company though, I noticed the PM roles are a bit more comprehensive and more involved than just trafficking.

Yeah, I’ve noticed that too. I haven’t been very involved with trafficking since our media team deals with that...guess I’ll have to do some more homework. Thanks!

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