Has anybody here read Byron Sharp? Specifically "How Brands Grow" and some sobering laws of marketing that run counter to the attitude of many clients and internal creative?

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Many clients and strategists have read it, but still not enough. Essential reading though when putting into practice you need balance and context

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One of us. One of us.

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Yes. We have a several big clients who live by it.

I would say any CMO worth their salt has or should read it. Essential for strategist and strategic account people. But agree with the post above, needs to be taken into context

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