{ "media_type": "text", "post_content": "Has anyone been legitimately impressed by a CMO or other senior client in a meeting? In my experience, these people are great at articulating their brand priorities but don't always think critically", "post_id": "5991d41e45ef86001020f7cd", "reply_count": 7, "vote_count": 7, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Has anyone been legitimately impressed by a CMO or other senior client in a meeting? In my experience, these people are great at articulating their brand priorities but don't always think critically

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We have a global CMO that is incredible and swings for the fences. He will support the best idea no matter where it comes from and regardless of AOR politics. The hardest part is just getting the ideas in front of him without pissing off the marketers we have to present to first. Most of the time, those lower level clients don't have the vision that he has, and they get scared to sell the work internally before it even makes it to his desk. All good work is a fight though, right?

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Yes, but unfortunately most of them don't stay very long.

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I 'm always impressed by the CMOs who approve the work I like.

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I have but it's rare.

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Never

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On lead generation accounts I have. I remember one lead gen account in particular where the CMO was brand this and image that. Meanwhile the CEO who was in the room was like - the call to action needs to be stronger or we won't make our numbers.

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Once in 15 years.

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