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Anyone else feel a little uneasy that the industry press is praising a CMO who fired the agency who resurrected KFC, ran one of the most brutal pitch processes in years and has immediately made the work much worse?
https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/brand-marketing/inside-kfcs-marketing-strategy-with-a-new-cmo-creative-and-media-agencies/amp/
Chip on your shoulder for the win
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This is the folly of holding companies pitching businesses, not agencies. The top brass don’t care if one agency ends up with the whole enchilada, as long as it stays in the network. But individual shops get burned and then have to make up the loss to the holding company through layoffs
It's kind of a rookie mistake, as there is no such thing as "collaboration" between shops. Ideally, you pitch alone saying you have the capability, then, if you win, find a partner to subcontract it to. Has its own unique messed up challenges too, of course.
Yes. Except it was a project they stole.
Yes, and it was a sister agency.
This never ends well even if you do get the project/business you’ve introduced your own demise to the client.
I've heard 360i does this with their shared clients. They try to steal the entire business.
CRM and direct response agencies often try and sometimes succeed