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If you're a woman this is like 75% of your work experience lbr
No itâs not. Anyway. As a woman this is like 75% of your work experience.
I had a CCO kill an idea, later ask for the write-up, and have another team develop it. This became a super bowl spot, which I didnât get a slash on. Was not pumped.
Welcome to this industry where everyone's just copying slides into decks to survive
Itâs happened in the same meeting to me.
YES. It happens in every single creative review, without fail.
Oh I got one better. Not only did he do that, but it won at cannes and I was left off the credits
Yes and no. I've had it happen and I've also had people *think* I did it to them. Luckily they brought it up, and we sat down and went through it, revealing that the ideas weren't the same, theirs had some fatal flaw or was based on faulty insight, etc. I'd suggest calling it out in a way that invites discussion. But remember the difference between a great idea and a terrible one is often really really small, and they might look quite similar at first glance.
ECDs and CCOs that hoard credit and ideas are the worst scumbags, iâm sorry. youâve already made it. the people beneath you need every break they can get. be better
Iâve seen pages from a deck I made appear on walls that were already on their way to production, with no one telling me. I made sure to try and lend a hand even if I wasnât the lead on my own idea.
But if it is your idea, put it in your book. Even if you didnât produce it. You list your role as âconcept.â
They put people on award credits that never even touch projects or are even aware of them. And Iâm not talking just Exec level.
yyyyyep
My boss shot down every single one of my ideas once. Fast forward a year-and-a-half. I dug up those same ideas to offer inspiration for a refresh of the SAME project. "Woa, those are amazing, WE did awesome work, could probably just use one of those.." gtfo.
Yup!!! They're regular geniuses, huh.
Absolutely.
https://media3.giphy.com/media/3oEdv7Ob55JGHS3Ces/giphy.gif
All. The. Time.
Address your CD tactfully.
âHey thanks for giving our idea a second consideration! Glad itâs moving forward. What changed your mind?â