Has anyone ever made the transition from sales to marketing? I’ve done Business development for over 3 years now and I’m super excited to make the transition as sales is not my passion. Just curious if any classes I can take or other steps I can take to be ready for a marketing role. Thank you!

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If you're b2b and doing something like product marketing, pragmatic marketing courses seem to be well respected (I'm in sales and may take one of those to help go into marketing sometime down the road).

Gaetano and Asia Matos (google her Simply SaaS talk at Atlanta tech village) come to mind as good peeps to follow for content.

I did. Depending on the role you might not need to know anything. A huge portion of marketing is managing contractors and finding the one metric to make your program look good, and the reason why you should dump it for something else even though it’s “good”.

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