Has anyone explored branded content in podcasting? Meaning is audio an area of growth and in need of folks who are audio fluent (along w video)?

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Definitely a growth area. A few years back, Avion Tequila had a show on Loudspeakers called Rich Friend with Mark Anthony Green (GQ) and Matthew Trammell (journalist) that never really took off. I have a pretty solid grip on why, but it’s absolutely an area of opportunity for a brand. The major hurdle though would be the need for longevity/continued investment and so many brands are reluctant to commit to projects that span the length of time needed for a podcast to find its footing, establish an audience and truly become impactful.

I’m open to discussing more if you’re interested

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Thank you! I sent you a direct message. I’d love to speak further.

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Mercedes has started going into that space, with debatable results but I definitely see it as a growth area that can be super interesting.

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Thanks for the tip!

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