Has anyone had success using Google‘s new automated budding strategies? We’re getting pressure from Google reps to use them more. We’ve had mixed results. Some OK and some just higher Cpcs & spend

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I know their budding strategy. Dinners, drinks, etc. And then you wake up their client. Didn’t know they have automated it.

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Thants what my team has experienced also. Recommend testing automation on larger accounts with plenty of data to feed the algos but keeping a close eye on results. Our results have been very mixed and poor on smaller accounts.

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