Has anyone had to deal with the moral dilemma of a brand you’re assigned to which directly supports political/socio-economic issues you’re opposed to. Case and point - they are listed as supporting the anti-abortion law in Texas which directly conflicts with my core beliefs. Any advice on how to address?

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You are entitled to your personal beliefs and you can certainly raise the issue with your supervisor. The fact that the company is overlooking this makes me think that the best case scenario is you will be moved to another business no baggage or issues. Worst case scenario, they can still move you but somewhere in the org they will remember this and potentially hold against you. I’m not getting down on you just being real.

There are a tremendous amount of big brands that have some sort of social issue that an individual might not personally support. You will need to be judicious if you dig deep into this for every client you touch.

I once knew someone who was assigned to a brand worked directly against her political beliefs. She saw it as an opportunity to be “on the inside of the other side” versus claiming a personal conflict or objection. I thought it was a very mature attitude to the situation.

You can personally choose to not frequent or purchase from this brand in your personal life. It is much more complicated when it is a business scenario. That’s not not say you shouldn’t voice your opposition. You can and you should. Just saying this may come down to separating personal from professional.

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It’s a tough one when you work in advertising, but you have more power than you think at a media agency with the dollars controlled, you can do little (or big) things to offset the bad. It can be were you spend, where you don’t spend, what influencers you work with, what tentpoles you sponsor, you can put money into different places. You can also offset it by getting out and volunteering, think of it as offsetting the carbon footprint but instead of carbon footprint it’s morally bankrupt, greedy misogyny.

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I think a lot of the time it depends on your agency, unfortunately. My agency forced vegetarians to work on a sausage brand even though they asked not to.

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Agency C-Suite gives no fecks about ethical quandaries, just the almighty $.

I’ve been put on a couple projects that I was morally objected to and was able to get myself off said projects. I went to my boss and was just like look, you know me, I’m a team player but you also know me and you know this goes against my beliefs. Thankfully I found support. I’m sure it doesn’t always work that way but if you have a good rapport with your boss, hopefully they’ll get it. I feel like when agencies have brands/clients that people could have sensitivities towards, there’s either an understanding or a tough shit approach though.
I know your situation is different as the brand supports that bs, rather than directly being a brand that is something you directly oppose. But I hope you’re able to get support on this. 💜

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