Has anyone here made the transition from copywriting for pharma to non-pharma? If so, how hard is it?

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If you’re good writer, you’ll be good at writing for any kind of industry. Know your audience, be the guardian of your next brand, and you will be fine. Don’t sweat it.

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I’m fairly confident in my ability to DO the job on the other side, but I’m talking more about GETTING the job, which as we all know are completely different things

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I've gone back and forth multiple times. imho, it's easier to go from non-pharma to pharma than the other way around. My method has always been to raise my hand and ask to get put on non-pharma concepting as a way to branch out. It may result in you getting a little more work on your plate, but if you can prove yourself you can often keep getting stuff thrown your way. That said, I see you're working at Havas. My advice is likely context-dependent for agencies that have multiple columns. Maybe there is more consumer-side products at Havas that you can aim for.

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I started my career in NY working on pharma - the key is to try to get to a place that has both pharma and non-pharma and then do everything you can to work on the non-pharma stuff, raise your hand, do it on your own time, and bring good ideas. I went from that to working at top shops. You can do it, OP.

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Trouble is finding said shops that have both AND let you work on both. In my experience, those shops that have both often silo you into one or the other, despite any volunteering.

I would like to know this as well.

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