Has anyone in this bowl made the switch from Digital Media Buying to Data Analytics? How did the progression go?

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I did... about 7 years ago.

Back then it was easier. There was less demands on technical know-how. Good excel skills was mandatory, some knowledge of statistical tests like test of proportions and chi square.

These days, you need to know some SQL and some knowledge of python or R to really get into media analytics. The good news is, talent is thin so it isn't rare to hear FAANG recruiting from agency media analytics department (at least for my agency). Compensation for the analytics department is also higher than other departments in agencies.

It is very challenging to keep learning, but you have to or be outdated.


Would JavaScript knowledge be useful at all?

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Doing the sales demo tomorrow but does anyone here have any direct experience? Are they all talk or do they actually do what they say they can?

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I have 2 years of Indian experience as a Data Analyst .I have knowledge of tools like Sql,Tableau,Excel and Python. I have recently moved to Toronto Canada. My dream job is to become a Data Scientist. I am looking for jobs right now as a Data analyst. Do you feel I should take time off from job hunt and work on gaining more skills to apply for Data scientist positions??
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See the Netflix’s Prize re Cinematch.

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Hi all,
Spark Foundry is hiring at multiple levels within media analytics - message me if you’re interested! Located in Chicago but remote positions available.


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