Has anyone made the move from Media to Creative? Any challenges? I’m in accounts, but would love to get any advice. Early in my career and getting a bit of FOMO.

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Nothing to be sorry about! I made the switch early in my career and I'm so glad I did. The downside is that media agencies tend to be a little more close knit, while creative agencies have more politics and egos to contend with. The upside is that they pay much better and the work is more interesting. You need to be able to show that you can look at problems from unexpected angles, that you're insatiably curious, and that you can give and take feedback with grace. Good luck!

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I did it. Much more politics at creative agencies. But you learn about how to build brands. Like from the ground up

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I did. Assistant media planner to account coordinator. I am much more stimulated creatively and enjoy solving business challenges, where in media I felt critical thinking was not part of my day to day, and software and doting vendors told me what to plan.

More BS on the creative side, agree with Grey on the politics. And there’s essentially zero perks unless you’re in production or creative.

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Work being more interesting and critical thinking... all that has to do with the role you’re in at a media agency and the client you have. A low level digital planner is essentially a traffic monkey. Vs a low level media planner can actually help shape the direction of the whole campaign.

Pay. Again. Depends on role. But a creative director makes much more than a media director. Not sure about account directors, since the true talent is the creative. And in the middle is likely the brand planner

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I made the move from media planning to strategy and I can't imagine going back. Spent 6 years media side and had no idea how different the creative world operated; more stimulating, less routine, generally more interesting people. Highly recommend making the jump. And oh yeah, the pay scale is way better on the creative side pretty much across all disciplines.

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Media agency to creative agency, or going from media planner to being an art director or copywriter?

If you aren’t in creative or strategy, I’m not sure I understand how this business is even worth it. Take a class taught by a real working creative director. In New York we have Adhouse, I’m sure every city has something. You’ll learn some things, work on assignments and hopefully the instructor will become an ally.

@SD1 Sorry, media agency to creative agency

When you move from media to creative agency, do you typically go to account? Or is it possible to take a creative role?

Thanks for all your replies! Time to apply for these competitive creative agency AE roles now 🙈

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