Has anyone made the move from sales to product marketing? Spent about 5 years in a hybrid solutions/product commercialization role and looking to explore as an avenue after spending the last 3 years as an IC in Enterprise sales

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I think it's a pretty natural progression, especially if you're staying with the same company and know the product AND customer base well. Just focus on highlighting those skills that are most transferable and you should be fine.

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This transition is possible. You'll have a good chance in PM in my opinion. You might want to get some certs or short courses.

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It is definitely possible, but you will need to brush up on technical skills quite a bit - recommend an online course or other training.

I'm shadowing a friend in product marketing for this very reason. Hoping to make a transition in the next year or so if I can. It's definitely different than sales but more my speed.

How much experience in sales do you have?

Hi there, the key to pivoting is a) updating all your personal branding materials to be in line with keywords for your new direction (resume, professional summary, linkedin profile, cover letter, video pitch, website/portfolio) b) pursuing reputable upskilling opportunities (use networking to understand which ones are worthwhile) and highlight these on your branding materials c) having a clear understanding of your target role/path so you understand the nuances of how people actually break in, in reality d) having a deep understanding of your target roles so you can easily speak to your fit during interviews e) working with a coach, mentor, or peer to see any gaps and areas for opportunity.

BTW, I’m Rachel, a Career Coach at WOKEN (http://iamwoken.com), and we’ve helped numerous professionals with pivots like these. I offer a ton of free videos and blogs on my website here - http://iamwoken.com/resources, and also a free initial career coaching call here-- http://calendly.com/woken/demo. On my website I linked a 7-step guide (in the banner) focused on how to successfully make a career pivot which will have a lot of helpful tips for you!

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