Has anyone purchased an Insights Guide from Effies after submitting a case? It’s $350 and has judges’ feedback and scoring. Trying to see if the feedback is useful and detailed enough for the price.

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We did a couple of times. Some of it was interesting but a lot of it was contradictory. Judge 1 said there wasn't enough detail, Judge 2 said there was too much detail, stuff like that. Quite honestly, the Effies have just become another creative award show. If your campaign is known and creatively awarded, your chances of winning an Effie increased tenfold.

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